Our Team

The People Behind
Your Results

Persist Marketing is a small, focused team with deep experience across local SEO, paid search, content, and development. When you work with us, you deal directly with the people doing the work.

“Persist Marketing has significantly increased our web traffic and number of daily phone inquiries. We saw almost immediate results that have proven to be consistent. We feel that they are attentive, available, and invested in our success and growth. We highly recommend them.”
Mobility Plus Alpharetta
Leadership

Meet the Team

Four principals with a combined 40+ years of digital marketing experience on the leadership team — and a track record of staying with clients for the long run.

Jay Torrence

Chief Marketing Technologist

Jay founded Persist Marketing in 2010 and has spent 15+ years at the intersection of search, technology, and business growth. He leads agency strategy with a focus on where local search, AI-generated answers, and generative engine optimization are heading next. As AI tools reshape how people find businesses, Jay is building the frameworks that help clients stay visible and relevant in that new landscape.

Nina

VP, Content & Social

Nina brings a unique combination of healthcare expertise and creative marketing to her work. With a Bachelor's Degree in Healthcare Administration from DeVry University and more than 10 years in the healthcare industry, she brings a depth of knowledge that sets our healthcare vertical apart. Now with 15 years at the agency, she leads content strategy and social media across all client verticals.

John

VP, Search & Client Services

John has been with the agency for 12 years and is the reason so many clients stay. He combines deep search expertise with a client-first approach that makes complex SEO and AI search strategy feel straightforward. John leads program execution across local and national accounts and stays ahead of how generative AI is changing the way people discover businesses online.

Ethan

VP, Technology

Ethan leads all new website development strategy and design for the agency. With more than 10 years of digital marketing experience, he brings both technical depth and marketing insight to every build. He oversees our development practice, keeps client sites performing at a high level, and integrates AI and modern frameworks into everything we build.

Lyle

Software Engineer

Lyle has been with the agency for over 12 years and is the backbone of our technical development work. He builds and maintains client websites, develops custom tools and integrations, and supports the technical infrastructure that powers our digital marketing programs.

Jacob

Client Manager

With nearly 5 years of hands-on experience in digital marketing, SEO, and paid advertising, Jacob brings real depth to client relationships. He manages day-to-day account strategy, coordinates campaign execution, and keeps clients informed and confident in their results.

Rileigh

Digital Marketing Associate

Rileigh handles paid search campaign management, local SEO fulfillment, and Google Business Profile optimization across client accounts. She works across the search team on competitive analysis, reporting, and the day-to-day execution that keeps local search programs running well.

Faye

Content Specialist

Faye produces and edits content for client websites, service pages, and local SEO programs. She works across verticals to create search-optimized content that communicates clearly and ranks well.

How We Work

Small Team.
Real Accountability.

When you work with us, you have direct access to the people making decisions about your marketing. No layers, no handoffs to someone who wasn't in the room when the strategy was built.

Years in business
Longest client relationship
Combined years on the leadership team
Let's Talk

Ready to Work With
People Who Care?

Call us and you'll talk to someone on this team. No receptionist, no sales department. Just the people who do the work.

Call (404) 418-8490