Local Services Ads

The Top of Google,
Pay Per Lead

Local Services Ads put your business above everything else on Google with a Google Guaranteed badge that builds instant trust. You pay only when a customer calls or messages you directly.

LSA profile setup and optimization
Google verification process guidance
Lead quality monitoring and dispute management
Home services, legal, and healthcare verticals
Review strategy coordination

Talk to Us About LSA

Tell us about your business and we'll find out if LSA is a fit for you.

Or call us: (404) 418-8490

What We Do

LSA Done Right for
Home Services and Legal

We have managed Local Services Ads for home service contractors and law firms across Georgia and beyond. We know what it takes to get verified, get visible, and keep lead quality high.

Google Guaranteed Badge

LSA puts your business at the very top of Google with a Google Guaranteed badge. That badge builds instant trust with people who have never heard of your business before.

Pay Per Lead, Not Per Click

With LSA you pay for actual calls and messages from potential customers, not for clicks that go nowhere. Every dollar is tied to a real contact attempt.

Built for Home Services

LSA was designed for home service businesses. Roofers, HVAC companies, plumbers, electricians, landscapers, and other contractors are exactly who this platform was built for.

Legal and Healthcare Too

Attorneys and certain healthcare providers also qualify for LSA. We set up and manage LSA for law firms and healthcare practices who want to appear at the top of high-intent searches.

Lead Quality Management

Not every LSA lead is a good one. We monitor lead quality, dispute bad leads, and work to improve your targeting so you're not paying for calls that were never going to convert.

Review Integration

Your Google review count and rating appear directly on your LSA ad. We work on your review strategy alongside your LSA management to maximize your credibility in the ad unit.

How We Work

Getting Your LSA Live

Eligibility Check

We verify your business qualifies for LSA and identify which service categories apply to your situation.

Profile Setup

We build or optimize your LSA profile completely. Service areas, service types, hours, and budget all configured correctly from the start.

Verification

We walk you through the Google verification process which may include background checks and license verification depending on your industry.

Launch and Monitor

Once live we monitor lead volume, lead quality, and cost per lead. We adjust budget and targeting as we learn what your market produces.

Ongoing Management

Monthly review of leads, disputes on invalid leads, and coordination with your review strategy to keep your ad performing competitively.

FAQ

Common
Questions

Straight answers about Local Services Ads.

What is the difference between LSA and Google Ads?

Google Ads is pay-per-click. LSA is pay-per-lead. You pay only when a customer calls or messages you through the ad. LSA also includes the Google Guaranteed badge and appears above traditional Google Ads in search results.

What businesses qualify for Local Services Ads?

LSA is available for a wide range of home service businesses including HVAC, plumbing, electrical, roofing, landscaping, and many more. It is also available for attorneys and certain healthcare providers. Eligibility varies by business type and location.

How much does LSA cost?

You set a weekly budget and pay per lead. Lead costs vary by industry and location but typically range from $20 to $100 per lead for home services. Attorney leads can be significantly higher. We help you set a realistic budget based on your goals and market.

Can I dispute bad leads on LSA?

Yes. Google allows you to dispute leads that do not meet their quality standards, such as wrong numbers, out of service area calls, and duplicate leads. We manage the dispute process on your behalf to recover charges for leads that should not have been billed.

Should I run LSA and Google Ads at the same time?

Often yes. LSA and Google Ads serve different functions and complement each other well. LSA gives you presence at the very top with the Google Guaranteed badge. Traditional Google Ads give you more control over messaging, targeting, and landing page experience. Running both can maximize your overall search presence.
Let's Talk

Ready to Be at the
Top of Google?

Call us and we'll tell you whether your business qualifies for LSA and what you can expect from the platform in your market.

Start the Conversation All Services

Services

Location

Persist Marketing
3355 Lenox Rd NE #750
Atlanta, GA 30326

(404) 418-8490

About Us

Persist Marketing is a boutique digital marketing agency based in Atlanta, Georgia. We help local service businesses and national B2B companies grow through local SEO, Google Ads, reputation management, and website design. Over 15 years in business. No long-term lock-in.

Call (404) 418-8490