Google Ads Management

Ads That Drive Calls,
Not Just Clicks

Most agencies optimize for impressions and clicks. We optimize for what actually matters to your business: phone calls, form submissions, and qualified leads. Every dollar should be traceable to a result.

Full campaign build or existing account takeover
Call tracking and conversion setup verified before launch
Negative keyword management every week
Transparent monthly reporting
You own the account, always

Talk to Us About Google Ads

Tell us about your business and current ad situation and we'll reach out within one business day.

Or call us: (404) 418-8490

What We Do

Google Ads Done Right,
From Day One

Poorly managed Google Ads burn through budget with nothing to show for it. We build campaigns the right way, track everything that matters, and optimize based on data, not guesswork.

Campaign Strategy and Structure

We build campaigns the right way from the start. Tight ad groups, match type strategy, and account structure that keeps quality scores high and wasted spend low.

Keyword Research and Targeting

We find the keywords your customers actually use when they're ready to buy or call, and we aggressively exclude the ones that burn budget without converting.

Ad Copy and Creative

Ads that speak directly to intent. We write and test multiple variations, pin headlines strategically for RSAs, and update copy based on what the data shows.

Landing Page Alignment

An ad that sends someone to your homepage is wasted money. We make sure every ad points to a page built to convert for that specific search.

Conversion Tracking

We set up and verify call tracking, form submissions, and GA4 events so you know exactly which keywords and ads are producing leads, not just clicks.

Ongoing Optimization

Weekly negative keyword additions, bid adjustments, quality score improvements, and A/B testing. Campaigns that perform better over time, not just at launch.

How We Work

Our Google Ads Process

Account Audit

If you have an existing account we audit it first. We find wasted spend, structure problems, and missed opportunities before we touch anything.

Strategy and Build

We build or rebuild your campaigns with a structure designed for your specific services, service area, and budget.

Tracking Setup

Call tracking, form tracking, and GA4 integration are verified before the first dollar is spent.

Launch and Monitor

We launch, watch the data closely in the first weeks, and make rapid adjustments as we learn what your market responds to.

Monthly Optimization

Monthly reporting, ongoing keyword management, bid strategy refinement, and ad copy testing keep performance moving in the right direction.

FAQ

Common
Questions

Straight answers about Google Ads management.

How much should I spend on Google Ads?

It depends on your market, competition, and goals. Most local service businesses we work with spend between $1,000 and $5,000 per month on ad spend. We'll tell you what we think a realistic budget looks like for your situation before you commit to anything.

How quickly will I see results from Google Ads?

Google Ads can drive calls and leads within days of launching. The first 30 to 60 days are about learning what works in your market. Performance typically improves significantly in months two and three as we optimize based on real data.

Do you manage the account or just provide recommendations?

We manage it fully. We build the campaigns, write the ads, set up conversion tracking, manage bids, add negative keywords, and report on performance every month. You own the account and have access at all times.

What types of businesses do you run Google Ads for?

We specialize in local service businesses including home services contractors, attorneys, healthcare practices, and national B2B companies. Google Ads works best when there is clear search intent, which is true for most service businesses.

What is your management fee?

Our management fee is separate from your ad spend and is based on the scope of the engagement. We'll give you a clear number upfront. We don't take a percentage of ad spend because that creates an incentive to spend more, not to spend smarter.
Let's Talk

Ready for Ads That
Actually Convert?

Call us and we'll take a look at your current ads situation together. If you're wasting money, we'll show you where. If you're not running ads yet, we'll tell you if you should.

Start the Conversation All Services

Services

Location

Persist Marketing
3355 Lenox Rd NE #750
Atlanta, GA 30326

(404) 418-8490

About Us

Persist Marketing is a boutique digital marketing agency based in Atlanta, Georgia. We help local service businesses and national B2B companies grow through local SEO, Google Ads, reputation management, and website design. Over 15 years in business. No long-term lock-in.

Call (404) 418-8490