Insights from the Field
Practical Thinking on Search and Growth
Notes from the trenches of running search campaigns, building websites, and helping local service businesses grow. Less theory, more what actually works.
What's Here
A New Chapter, Same Expertise
Persist Marketing relaunched in 2026 with a new website, a sharper focus, and a renewed commitment to the work that actually moves the needle for our clients. We're rebuilding our content library with that same focus.
In the meantime, fifteen years of articles, case studies, and tactical guidance lives on our previous site at PersistSEO.com. That content covers everything from local SEO fundamentals to Google Ads strategy to managing Google Business Profiles for service businesses. It's still useful, still relevant, and still worth reading.
Browse our existing article library
Articles on local SEO, Google Ads, Google Business Profile management, reputation strategy, and growing local service businesses. All published by Persist Marketing.
Read on PersistSEO.com →Coming to This Site
We're working on new content for persistmarketing.com that reflects where search is heading in 2026 and beyond. Topics on the editorial calendar include:
- Generative Engine Optimization How to position your business to appear in ChatGPT, Perplexity, and Google AI Overviews.
- Local SEO in 2026 What's changed, what hasn't, and where to focus for service-area businesses.
- Google Business Profile Practical tactics for ranking in the Map Pack and turning GBP into a lead source.
- Google Ads for Local Businesses Campaign structure, bidding strategy, and conversion tracking that actually works.
- Website Design for Search Why most agency websites underperform and what to do about it.
- Reputation Management Building review systems that produce real reviews from real customers, consistently.
Looking for Something Specific?
If you came here looking for a specific article, it's likely still live at PersistSEO.com. If you have a question about how to apply something to your business, we'd rather have the conversation directly than write an article about it.