Insights from the Field
Practical Thinking on Search and Growth
Notes from the trenches of running search campaigns, building websites, and helping local service businesses grow. Less theory, more what actually works.
What's Here
A New Chapter, Same Expertise
Persist Marketing relaunched in 2026 with a new website, a sharper focus, and the same commitment to work that actually moves the needle for our clients. This blog is where we're rebuilding our content library.
For fifteen years we've published practical, no-fluff guidance on local SEO, Google Ads, Google Business Profile management, reputation, and now AI search. That same experience is going into the articles we're writing here, focused on the questions local business owners actually ask. New posts are on the way.
Coming to This Site
We're working on new content for persistmarketing.com that reflects where search is heading in 2026 and beyond. Topics on the editorial calendar include:
- Generative Engine Optimization How to position your business to appear in ChatGPT, Perplexity, and Google AI Overviews.
- Local SEO in 2026 What's changed, what hasn't, and where to focus for service-area businesses.
- Google Business Profile Practical tactics for ranking in the Map Pack and turning GBP into a lead source.
- Google Ads for Local Businesses Campaign structure, bidding strategy, and conversion tracking that actually works.
- Website Design for Search Why most agency websites underperform and what to do about it.
- Reputation Management Building review systems that produce real reviews from real customers, consistently.
Looking for Something Specific?
If you came here looking for a specific article, it's likely still live at PersistSEO.com. If you have a question about how to apply something to your business, we'd rather have the conversation directly than write an article about it.